What's new in Real Estate Marketing?

Read the latest from my completeREsources blog...

Almost 80% of buyers turn to the Internet to seek out their new home.  On average, each will personally view about 9 properties before making the decision to purchase.  As a Real Estate professional, it is in your best interest to cut that number in half, increasing your odds of being at the top of that list.

How?  Internet advertising.

The more comprehensive and interactive your site is, the more time prospective buyers will spend on it.  Too little information prompts buyers to ...

Read more on my Blog!

What Do Sellers Expect From Their Agents In a Real Estate Market "Softening?"

"Is it worth it to hire a full-service real estate brokerage over a discount service? Reasonable question. It's one I hear often. And the answer is it depends.

Full-service companies tend to project quality, and that means four-color flyers and four-color direct mail pieces. The days of hiring neighborhood kids to toss photocopies on neighbors' front steps are gone. Full-service marketing is first class."

About.com
Full-Service Real Estate Brokers and Agents

 If you are represented by an agent, ask about a direct mail program. I prefer oversized four-color postcards because they are inexpensive to mail and eye-catching....good marketing can bring higher prices and, in buyer's markets, it could mean the difference between sold or expired. Good marketing might not sell your house, but it will make the phone ring. Because if buyers don't call, you won't sell.

About.com
Home Marketing Tips

"When you first list your home many agents send "announcements" to all of the other houses in your neighborhood. This can be done in the form of postcards, a letter, or flyers left hanging on the front door. These are important because your neighbors might have friends who are looking to buy a house."

Real Estate ABC.com
The Listing Agent - Marketing Your House to Homebuyers

 "Each [home] is unique, the marketplace is always in flux, interest rates constantly change and new buyers search for homes each day. With such fluidity, it requires REALTORS® to craft marketing plans specifically for individual homes and market conditions."

Realtor.com
7 Steps to House Selling Success

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